Richer, More Vibrant Color
In order to make truly beautiful color you must load as much pigment as possible in the paint paste. More pigment makes the color more brilliant. More vibrant. It gives it a vitality that you couldn’t achieve if you skimped on the amount of pigment used.
We are constantly evaluating ourselves against our competitors to see who has the greater tinting strength and pigment loads. For this test, we mix a tablespoon of white, and half teaspoon of color. We make what we call draw downs, and we always put our color on the left, and the competitor’s color on the right.
What we have found over and over again is that no one has the same level of pigment load as we do. But don’t take our word for it, see the difference for yourself.