Richer, More Vibrant Color

In order to make truly beautiful color you must load as much pigment as possible into the paint paste. More pigment makes the color more brilliant. ┬áMore vibrant. It provides a vitality that can’t be achieved by manufacturers who get by with less.

We are constantly evaluating ourselves against the competition to see who has greater tinting strength and pigment loads. For this test, we mix a tablespoon of white, and half teaspoon of color. We make what we call draw downs, and we always put our color on the left, and the competitor’s color on the right.

What we find time and again is that no other paint offers the same level of pigment as ours. But don’t take our word for it- See the difference for yourself!